Preface
It’s been almost ten months since I took on more adult classes. I still teach my kids but the balance of adult EFL to YL EFL has definitely been tilted towards the adult classes. While I take a lot of pleasure in teaching 18+, I am hoping that this is only a temporary fixture because I miss my classroom and my carpet. At the same time, YL or not YL, I still get ideas and I want to share them. So, here we are – the first post in the Category: Adults.
Case studies in the EFL. A bite of theory
‘Case studies, a form of task based learning (TBL), allow teachers to implement the communicative approach: the central focus is on completing a task, and students use language as a tool to communicate their ideas instead of doing language exercises to practise a grammar point or lexical item’. This definition comes from Christine Roell’s 2019 article (see references) and it is a piece I’d recommend to anyone who is looking for some theoretical input and ideas on creating and using case studies in the EFL.
There are many arguments for including case studies but for me, personally, the priority has to be given to the fact that they create an opportunity for the development of a variety of skills, the language itself but also critical thinking, organising information and team work (Daly, 2002). Among the disadvantages that Roell mentions, the most important one would probably be the time and the effort that needs to be invested in finding, researching and preparing a case study for the class use.
According to Roell, a case study lesson follows the following six stages: introduction of the situation (relevant information, background, the necessary vocabulary), analysis of the additional information, discussion in small teams, presentation of ideas, teacher-led feedback session and reflection, both on the case study itself and the procedures in the lesson. In the article you can also find some valuable notes regarding the creation and implementation of a case study in the lesson.
Case studies in my classes aka the notes from a beginner case study creator’s diary
- An indispensable connection to reality as all the case studies that I write and use have been taken from the real life, either from the news or from my personal experience. On the one hand that means that the case study is realistic, based on the facts and numbers. On the other hand, that automatically introduces ‘the answer’, which is not only a reward for the students but also allows for another layer of the feedback session: not only the students’ ideas, reflections and solutions but also the opportunity to analyse their ideas against the real life developments. These ‘real’ case studies were definitely a lot more popular among my students than the made-up case studies from the few coursebooks that I have used recently.
- A more obvious focus on the target language use which I try to create, in order to give the students a chance to practise specific structures or vocabulary. Naturally, he students have a lot of freedom, however, the case studies are introduced in the freer practice part of the lesson and they come with the Structures To Use section.
- The bare minimum as regards the data to analyse. This, partially at least, has been due to the implications of the lesson format (online, limited lesson time, corporate clients who very rarely have time to do the homework etc). I have been choosing only the case studies that do not require any extensive reading and that can still be effective and generative even with a small number of facts and figures.
- The element of surprise as the actual details, ie names and brands are kept secret until the very end of the activity, in order to make sure that the students focus on the situation and the processes, rather than on specific names. It is also to ensure that they are motivated to discuss and debate, rather than just look up the events online.
- The adaptability as an added bonus. So far, as demonstrated below, it has been possible to smuggle particular case studies into different lessons, by changing the angle and the target language to use. This means that the time invested in researching and designing the case study really pays off for the teacher.
- A wider audience. It has been suggested by Daly (2002) that the most important target customer for the EFL case studies are the advanced Business English students but this has not been my experience. If adapted and staged properly, they can be used with the low B1 students and I have used them successfully with the Business English students, with the general English students with the corporate background and in general English ‘regular’ classes, too. The reason for that is that the students had a lot of background knowledge and could relate to the situation not only as the CEO of a company but also as the film audience members or the pizza restaurant customers.
5 case studies from my classes
Most of the ideas below come from my adult EFL classes in the last two months.
Case study: Kanye West and Addidas
Source: the news and especially the two posts, here and here.
Lessons: We have used it in lessons to discuss risk and risk management, brand image and reputation and general values. The main grammar structure here was the first conditional as the students discussed from the point at which no decision has been made yet.
Case study: Domino’s Pizza
Source: Domino’s Pizza Turnaround available on youtube created with the owners and Domino’s employees and the analysis of a great, albeit risky, marketing campaign in 2009.
Lessons: We have used it in lessons to discuss marketing and advertising (EAP) as well as in the BE and general English students in lessons on: risk, brand image and reputation. As regards grammar, our main focus were modal verbs for deduction, giving advice, conditionals.
Case study: Starbucks and racism
Source: the news such as the Guardian and here
Lessons: This was the main case study we used in the lessons on brand image and reputation and, as regards the language, our main focus was the language of advice.
Case study: The Shawshank Redemption
Source: the wikipedia and the related articles such as this one
Lessons: This is a really fascinating case because, after over thirty years after its release, it is still one of the popular films ever despite the fact that, initially, it was considered to be a flop. We used it in the lesson devoted to risk management and the focus was the first conditional (‘Imagine you are the CEO of the studio. What will you do?’) and the second conditional, with the contemporary twist (‘What would they do today, in 2022?’).
Case study: Famous people
Source: The news, unsourced, google images for the photographs of some famous representatives for the following professions: a chef, a sports coach, a ballerina, a politician, a writer, a CEO. The only trick here is to choose the names that the students in your country are less likely to be familiar with and the photographs that show them in their private life. The real names and professions of all the people involved are kept secret until the very end of the activity.
Lessons: This is one of my favourite activities that I have managed to adapt to the needs of my older YL students. It got inspired by an activity that I saw in one of the Rewards Resource Pack, only the original activity did not include the element of reality. For that reason, I have decided to use my own ‘characters’. With the teens and juniors, the main language focus is the modal verbs for deduction and the vocabulary necessary to describe the character and the personality. With the adults, we extend it towards a discussion on stereotypes and the ways of overcoming them. Here is an example of the set that I have used with my adult students in Poland.
References
Peter Daly, Methodology for using case studies in the Business English classroom, The Internet TESL Journal, III / 11, 2002, available online
Lynne Hand, Using case studies in the ESL classroom, LeoNetwork, available online.
Christine Roell, Using a case study in the EFL Classroom, English Teaching Forum, 2019, available online
Happy teaching!